SOUND FAMILIAR?
WE CAN HELP.
Our custom-built Brand Messaging Playbook becomes your team’s go-to resource for describing your brand and your offering in crystal clear language. It not only captures your “What” and your “Why,” it distills your brand’s personality — how you sound and act.
CMP works with you to create a powerful and practical resource that makes sure your team, your partners and your customers talk about your brand in a compelling, differentiated and consistent way.
Your team can directly copy and adapt the messaging from this playbook for all your communications needs. Simply adjust it for your audience and channel.
Learn how we can help your business.
YOUR BUSINESS STRATEGY IS AT THE CORE. BRAND STRATEGY KICKSTARTS THE PROCESS. BRAND MESSAGING IS WHAT YOU GET.
While the work we do with you will ultimately shape messaging, the benefits of our approach will strengthen your business:
Business Clarity and Focus: help teams focus their time, budgets and resources
Team Alignment: drive faster, smarter decision-making and speed-to-market acceleration
Effective Communications: brief your sales and marketing talent the first time for better results
Stakeholder Trust: increase trust with consistent messaging to build loyalty and attract talent
BRAND MESSAGING PLAYBOOK INCLUDES:
BRAND MESSAGING
Company Descriptor
About Us
Manifesto
PR Boilerplate
Product Descriptor
Product Benefits
Brand Difference
BRAND STRATEGY
Mission, Vision, Values
Target Customer Pain Point
Positioning Statement
Key Value Proposition
Brand Promise (& the reason
why you can deliver)
Personality
VOICE & TONE GUIDE
Voice
Tone
Writing Goals
Dos & Don’ts
Expressions & Language Examples
LET US HELP YOU:
Align your leadership team
Articulate your difference and benefits
Amplify your brand
Accelerate your speed to market
Learn how we can help your business.